Sexy earworm single a sign of their times
By Mary Papenfuss, Newser Staff
(Newser) – It's a product campaign worthy of Madison Avenue brains: Introduce a catchy "earworm" song during a popular TV series, then release it as a single. That's what Mad Men is doing with the addictive sexy French ditty everyone is humming: "Zou Bisou Bisou," sung to suave Don Draper by his saucy new wife, Megan, in the series' season premiere. Mad Men production company Lionsgate is releasing actress Jessica Paré's version of the song as a single on iTunes, and as a limited edition vinyl sold through the program's web site, reports the Washington Post.