Sunday, May 13, 2012

AMC Theatre at Phipps Plaza to get $1 Million Renovation

Movie theatre slated for $1.2 Million facelift.

AMC Phipps Plaza 14 is undergoing a $1.2 Million renovation, according to an application for a building permit filed with City of Atlanta on April 25.

The movie theatre located on the third floor of the luxury Buckhead mall announced its plans for the renovations in a press release Wednesday.

“For the last several years we’ve worked to bring our guests a number of different moviegoing improvements to help get people excited about coming to the movies, and we’ve had great success with a variety of enhancements at locations around the country,” Mark McDonald, executive vice president of Global Development at AMC, said in the release.

When finished, the theatre will feature stadium-style seating instead of the current sloped floors, according to the release. The seats will be converted into “power recliners with footrests.”

In addition, AMC plans to install a MacGuffins bar (named after a term coined by famed filmmaker Alfred Hitchcock) allowing guests to order a beer, wine or cocktail at the theatre.

AMC’s concession stand will be remodeled into The Marketplace. Instead of waiting in lines to order, the concessions are laid out at convenient stations, allowing guests to choose what they want, before proceeding to the checkout area.

Other modifications to the theatre include a renovation of the theatre’s restrooms, as well as changes to the box office and lobby area.

“These innovative renovations to AMC Phipps Plaza are going to take moviegoing in Atlanta to an entirely new level,” Dewayne Herbert, mall manager at Phipps Plaza, said in the release. “We are thrilled with this announcement, as it complements other recent additions to the mall — such as the opening of LEGOLAND Discovery Center — in establishing Phipps Plaza as an entertainment destination.”

Construction will begin at AMC Phipps Plaza this summer and the theatre will remain open during the renovations, which should be complete by the end of 2012.

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