First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to Coke's bottles made of ice,
pointing to potential hygiene issues. But I can see folks warming to
the offbeat promotional items, introduced in sunny Colombia just in time
for beach season. There's no denying that the containers are … cool.
Usually you have to go to a restaurant to get watered-down soda. Now you
can enjoy it straight from the bottle. A red Coke-logo band lets you
hold the frozen flask without chilling your hand too much, and doubles
as a keepsake bracelet, because who wouldn't want one of those?
Seriously, though, the brand's latest foray into innovative packaging (following the split-can idea)
carries a certain ironic symbolism—with one of consumer culture's most
famous icons, the Coca-Cola bottle, drip-drip-dripping away through
customers' fingers, leaving only an advertisement (that band with the
logo) behind. Now that's what I call pop art! Agency: Ogilvy Colombia.