Wednesday, November 6, 2013

Macy’s ‘Great Tree’ at Lenox Square to be fake - and in parking lot

Macy’s ‘Great Tree’ at Lenox Square to be fake - and in parking lot
 Carla Caldwell, Morning Edition Editor

For the first time, Macy’s "Great Tree" atop Lenox Square mall will be an artificial tree. Or, rather an “ecologically friendly and reusable tree,” the company calls it in a press release. And it will be in the mall parking lot rather than atop the mall.

In a release from Macy's, the retailer said it would begin the new tradition which is "consistent with the company's commitment to sustainable business practices."

The tree, manufactured by Alpharetta-based Christmas Lights, Etc., stands about 56 feet tall and will be decorated by 45,000 white and multi-color sparkling LED twinkle lights, around eight miles of light strings and a giant star, reports Atlanta Business Chronicle broadcast partner WXIA.

Macy’s said the decision to erect the tree in the parking lot between Macy’s and Lenox Road, will allow visitors a “more intimate experience’ with the tree.

WXIA’s Jon Shirek reports incidents the past two years could also have something to do with the decision.

 From :

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