By Collin Kelley INtown Editor.
For Atlanta natives, Rich’s is a sorely-missed department store with fond memories of shopping trips, Christmas wonder and tasty food.
The late, great journalist and humorist Celestine Sibley wrote a book about Rich’s called Dear Store back in 1967, a testament to how much the retail mecca meant to the city.
While Rich’s would eventually branch out to mall stores, be gobbled up by a conglomerate and then disappear altogether, the Downtown flagship store on Broad Street was always the beating heart of the company.
Thanksgiving night meant crowding onto Forsyth Street under the Crystal Bridge that connected Rich’s two buildings for the lighting of the Great Christmas Tree. Children eagerly sat on Santa’s lap then went to the roof of the building to ride the Pink Pig monorail. Lunch at the Magnolia Room was always a special outing for generations of families.
On Nov. 17, the Breman Museum will open the exhibition, “Return to Rich’s: The Story Behind the Store” that will bring all the memories back for those who remember the store and educate those who never got to visit.
The Breman Museum is located at 1440 Spring St. For more about the Rich’s exhibit and concert series, visit The Breman.org
Post card photo credit : 2.bp.blogspot.com
Pink Pig photo & Rich's Santa credit: D.G.Whitefield