Monday, April 14, 2014
The Fresh Market May be Coming to Emory / Druid Hills Area.
Well placed sources indicate that Greensboro, North Carolina-based The Fresh Market is very close to signing a lease agreement that will put one of their markets in place of the recently shuttered Loehmann's retail store at Loehmann's (soon to be The Fresh Market?) Plaza. The healthy grocery store is without a location in the area and has for a while been interested in entering the market.
The Fresh Market started in Greensboro in 1982, and today is a publicly traded company (TFM: NASDAQ) operating over 125 locations, largely in the southeast. Florida is their largest market with 36 locations, while their home state of North Carolina has 17 locations. Georgia currently has a dozen The Fresh Market stores while Iowa, Massachusetts, Mississippi and New Hampshire each have single locations.
The Fresh Market's proposed entry into the Emory / Druid Hills market would seem to be in line with their plans to further penetrate existing markets. Although Toco Hills is home to both a large Kroger and a large Publix, and Whole Foods Market has a boutique location at the corner of Briarcliff & LaVista Roads, I think The Fresh Market could do well.
Photo from google maps