Courtesy of State Farm. State Farm is paying the Georgia DOT more than $1 million per year in exchange for having its logo displayed on HERO trucks, operator uniforms and service signs.
By ALYSE KNORR The Atlanta Journal-Constitution
This week, 22 signs announcing the Georgia Department of Transportation’s Highway Emergency Response Operators (HERO) program were put up on highways around Atlanta.
At the bottom of each sign were the words “sponsored by State Farm” and an image of the insurance company’s logo.
The corporate logo on these highway signs is a result of a sponsorship agreement between State Farm and the Georgia DOT announced last May.
Under the terms of the agreement, State Farm pays GDOT $1.7 million per year for the next three years.
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