Bonobos opening Buckhead shop for trying on snug-fitting clothes
From:ajc.comBy Christopher Seward
Bonobos, the upscale New York e-tailer known for its snug-fitting menswear, is introducing its stores-without-inventory concept to Atlanta.
On Dec. 12, the company opens its first local shop, Bonobos Guideshop Buckhead, where customers can try on clothes and then purchase them online.
Think of the Guideshop try-before-you-buy experience as walking into a fitting room area, complete with furniture, lounge space and artwork. Fit and style “guides” help customers with suits, pants, shirts and other clothing.
The e-commerce retailer, which has been around since 2007, has 10 other similar shops around the country and plans to have 30 in the next two years, co-founder and Chief Executive Officer Andy Dunn recently told The New York Times. He said the fitting shops are helping to drive online sales.
The company raised $55 million in its most recent investment round, on top of more than $70 million previously, and the infusion will help it add more shops.The Buckhead store is at 3035 Peachtree Road NW. Make an appointment by visiting https://bonobos.com
photo credit: Courtesy Bonobos and Belk
http://www.businessweek.com/articles/2014-02-24/bonobos-heads-south-and-offline-in-another-retail-pact
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