Sunday, December 11, 2016

DeKalb Fire Station Mattress Makeover

Good afternoon,

  Beautyrest mattress is hosting a special donation ceremony in support of the DeKalb County Fire Rescue Department next Monday, Dec. 12. I thought you may be interested in covering the project, which involves a "mattress makeover" for DeKalb County fire stations -- after all who is more deserving of a good night's sleep than first responders?

Once this year's donation is complete, Beautyrest will have given 235 mattresses to DCFRD so all DeKalb firefighters can get the restful sleep they need to perform optimally and keep residents safe.

I've provided a media alert below with information about Monday's event along with background about Beautyrest's Firehouse Recharge program for your reference. We'd love to see you out at DeKalb Fire Station 6 on Monday morning; however, if you're unable to attend, I'm happy to provide images and additional details as a follow up to the event.

Thank you,

Katie O’Neill
Three (On behalf of Beautyrest)

Media Advisory – Monday 12/12


- Firehouse Recharge initiative gives metro-area firefighters the restful sleep they need -

Next Monday, Dec. 12, Serta Simmons Bedding (SSB), LLC, will host a ceremony celebrating its donation of 235 Beautyrest® mattress sets to the DeKalb County Fire Rescue Department (DCFRD). DeKalb County Fire Chief Darnell Fullum will join company representatives and firefighters at DCFRD Station 6 at 9 a.m. for the mattress makeover followed by the brief ceremony at 10:30 a.m. This year’s donation includes 85 mattress sets, which – when combined with last year’s donation of 150 mattresses – will outfit all of the bunkrooms in DCFRD’s 26-station department covering 15 communities.

Now in its fourth consecutive year, Firehouse Recharge is the Atlanta-based Beautyrest brand’s philanthropic initiative to provide fire departments in Atlanta and the surrounding metro area with new mattresses, so firefighters get the restful, recharging sleep they need to keep our communities safe.

SSB believes in the importance of good, quality sleep for firefighters and the average person alike. Firehouse Recharge is an opportunity for the company to continue championing good sleep for those who need it most, while also creating a platform to inform and educate the public. With more than 100,000 yearly responses, and one of the largest territories in the state, there is hardly a team more worthy of restful sleep than the DeKalb County Fire Rescue Department.

Beautyrest has donated more than 500 mattresses to local fire departments over the course of its ongoing initiative and plans to continue expanding its efforts to the greater metro area and beyond.

What: Beautyrest® Firehouse Recharge Mattress Makeover and Donation Ceremony

Who: Hosted by Serta Simmons Bedding, LLC. Interviews will be available with Darnell D. Fullum - DeKalb Fire Chief, Michelle Montgomery - Vice President, Beautyrest Marketing Communications and Station 6 Fire Rescue personnel.

When: Mattress makeover begins Monday, December 12, 2016 at 9 a.m.; Donation ceremony will take place at 10:30 a.m.

Where: DeKalb County Fire Station 6 “Screaming Eagle” (2342 Flat Shoals Road, SE Atlanta GA 30316)

Media Contact: Katie O’Neill, Three PR, 404-405-8435,

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