George B. Edmunds attended Decatur Boy's High School circa 1930's . It was there he found that chemistry was his favorite course of study because of his interest in the unknown.
George began his venture into the soft drink industry when he started experimenting with his syrup formula, but it was not until 1939 when the first Dixie-Rush was bottled and his company established.
Identified by an attractive six ounce bottle with a 3 color crown denoting the trade mark
" Dixie-Rush" and a music note running through the name and also the bottle.
This new soft drink was so popular that it was sold in Decatur Boy's High School cafeteria.
Like many early soft drinks, some were just a flash in the pan.
Story based on a Dekalb New Era article.
They must have had different style bottle designs, this bottle does not have the 3 color crown as described in the story, but still had the music notes running through it.
photo from: http://www.antique-bottles.net
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"Dixie-Rush" soda truck.
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From: http://northtownpark.com/chronology.html
Chronology of the East Atlanta Graveyard Tavern Building shows Atlanta Dixie-Rush Bottling Co. was once located there.
1944-1947
Atlanta Dixie-Rush Bottling Company Inc. George B. Edmunds, Pres. Listed as a “carbonated beverage bottling company.” Also listed at the address is “House of Beau-Regarde Extract Company,” which apparently made orange and grape extract for soft drinks.
Atlanta Dixie-Rush Bottling Company had a previous address at 340 Courtland Street NE in 1943; this was the home of Barq’s Beverages in Atlanta for several years.
