JASON GETZ / jgetz@ajc.com /Staff
Antje Kingma, owner of Eco-Bella, stands in front of her business next to the green and purple carbon neutral site certified sticker on Highland Avenue in Atlanta.
Virginia-Highland businesses band together to help environment
By JIM AUCHMUTEY
The Atlanta Journal-Constitution
Think of it as the intersection of good times and good intentions.
A new sign at the corner of Virginia and North Highland avenues proclaims the intown Atlanta shopping and dining district a “carbon-neutral zone.” What it doesn’t say is that Virginia-Highland also claims to be the nation’s first such zone.
While this could be seen as the latest chapter in the annals of green marketing — another emission in all the talk about global warming — there’s actually substance behind the boast.
The carbon-free zone is the result of a pilot project engineered by a local environmental company — an intricate transaction linking 18 merchants, a trading exchange in Chicago, a charitable foundation in Atlanta and thousands of acres of forest in rural Georgia.
“I’m sure most of us don’t understand exactly how it works,” says Andy Kurlansky of Everybody’s Pizza, one of the Virginia-Highland businesses that paid to be part of the venture. “But I still thought it was worthwhile.”
AJC Full story here.
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