Now taking Valentine’s reservations: Waffle House
Chain expands its romantic promotion to 32 restaurants, including 10 in metro Atlanta.
By JIM AUCHMUTEY
The Atlanta Journal-Constitution
Tuesday, February 10, 2009
Jennifer Payne was skeptical last year when she heard that her bosses at Waffle House wanted to offer candlelit Valentine’s Day dinners at the unit she managed in northern Fulton County.
“Ain’t nobody gonna come to Waffle House for Valentine’s Day,” she thought. “And if they do, it’s because the guys are cheap.”
Cheap or not, the couples came — some of them in dresses, coats and ties — and so did TV news crews. The promotion proved so successful that Waffle House is expanding it this year to 32 restaurants, including 10 in metro Atlanta.
Pink signs at participating locations invite customers to “get scattered, smothered and covered” in romance. Reservations are encouraged.
The idea originated with Calvin Stokesbary, a division manager for the Norcross-based chain. The trick was how to make a sunny-side-up diner seem more cozy and intimate for the big evening.
AJC full story
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