Wednesday, July 22, 2009

Just Wear a Smile and a Jantzen




Retro swimwear finds a place at Miami Beach
By LISA ORKIN EMMANUEL



MIAMI BEACH, Fla. (AP) — Old swimwear styles can still make a splash.
To prove it, Jantzen swimwear company — which celebrated its 100th anniversary on the sidelines of the Mercedes-Benz Fashion Week Swim — has reinvented five bathing suits from the last century to create its Heritage Collection.

Designers created new suits and cover-ups based on classic styles, a project that coincided with the old-school, glamorous trends seen on the catwalk in South Beach. One thing is clear: retro is definitely back.

Jantzen reinterpreted the woolen suits of the 1920s as a boucle fabric maillot in a red-currant color and Swarovski crystals on the front. It now gets a matching cape.

The '40s mark the introduction of what's recognized as the modern bikini and the era is represented in the collection by a skirted two-piece with ruffles. The iconic strapless one-piece from the '50s that emphasized the hourglass figure was also reinvented, as was a stretch velvet, deep lunging monokini from the 1970s.

AJC STORY
Jantzen: www.jantzen.com/


SINCE 1910
EVOLUTION OF THE ICON 2008
JANTZEN APPAREL, LLC. ALL RIGHTS RESERVED

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