Pictured is Victoria Beckham with Jay Leno.
NEW YORK — Jay Leno is staying at NBC, and he's moving to prime time. The network announced Tuesday that Leno will host a show five nights a week at 10 p.m. Eastern, after he leaves the "Tonight" show next year. The network had announced nearly five years ago that Conan O'Brien would move to "Tonight" and succeed Leno.
The deal not only prevents Leno from moving to another network and competing with O'Brien, it also has the potential to be a big cost savings for NBC. A talk show is considerably cheaper to produce than the dramas that usually air at 10 p.m. Eastern.
Leno could now deliver his nightly monologue and sketches to more viewers. Generally about 50 percent more people are watching TV at 10 p.m. than at 11:30 p.m.
Dramas used to be a mainstay of network schedules, and NBC's own history at the time slot includes "ER," "Hill Street Blues," "Law & Order" and "L.A. Law."
Yet dramas have been fading in recent years. One reason is digital video recorders; more people are watching shows they taped earlier than the live 10 p.m. shows.
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